Following some of the founder's successful events, People of Play (POP) will host the first in a series of quarterly PR and marketing community talks this Thursday, April 21, from 1:00 to 4:00 p.m. The first event will take place live in the Virtual POP pub on peopleofplay.com.
POP today presented the full program of the event, along with a detailed list of speakers for the toy industry, including manufacturers, marketers and public relations.
VIRTUAL CONFERENCE PROGRAM 13:00 Hello and keynote speech
14:00 Influencers and Social (earned and paid)
Moderator: Rachel Griffin, co-founder of Playwise Partners
14:30 Traditional media (earned and paid)
Moderator: Genna Rosenberg – General Director of GennComm
15 Broadcasting: TV, broadcast, radio, podcast
Moderator: Kathleen Thomas, Brilliant President, Public Relations and Marketing
15:30 Events and Activities
Moderator: Sean Smith, Head of Osmo Global Communications
16:00 Closing of the main report "Ilham"
16:10 Networking in Pub-Pop
This event is free for all public relations and marketing professionals, registration is required. A POP profile is recommended, but not required for members.
The organizers of the first POP event were Cousins and Litzky, as well as Carrie Bean (The Walt Disney Co.), Rachel Griffin (PlayWise Partners), Dana Moncrief (Moose Toys), Sarah Rosales (Jazwares), Tammy Smitham (d. Spin Master). , Kathleen Thomas (Brilliant Public Relations & Marketing) and Lisa Wuennemann (PlayMonster).