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LOCAL WISDOM-BASED TOURISM VILLAGE DEVELOPMENT STRATEGY (Batik Tulis Madura Indonesia)

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Tourism development, particularly rural tourism, is one of the current development options. The key issue is determining the best method for achieving these development objectives. Local government, private and informal economic sectors, as well as internal and foreign interest groups, can contribute to the creation of a tourism village. This research aims to determine the best strategy for developing tourism in Telaga Biru Bangkalan based on local resources. Within a qualitative method frame, this study employs a literature review with a tourism development strategy. The information is presented in the form of interpretations of research findings published in national and international journals. The study’s findings led to the development of a tourism package that includes batik schools, traditional Madurese games, and traditional art performances, regional culinary delicacies, and Tanean Lanjhang-style housing.

The Batik Tourism Village Program’s Stage-by-Stage Implementation Strategy, which includes: First, through community-based education and training activities, strengthening community capacity with knowledge as the major aim of Knowledge, Attitudes, and Practices (KAP) of the local community (CBT). Second, inventories of human resources for local guides, Batik school instructors, Madurese traditional game teams, and Madurese cuisine providers. Third, the tourism village’s viability will be determined by the institutionalization of tourism village administration at the village level. Fourth, efforts to connect and collaborate with the Bangkalan tourism office and investors. Fifth, collaboration with Madura’s travel agencies. Sixth, through social media and tourism village websites, branding and promotion. Implementing this approach will result in the creation of a new tourist destination, a “Batik tourism village”.

Telaga Biru tourism village has the potential to be used as a tourism village, allowing it to become self-contained. “Integrated Batik Tourism” is the tourism concept that will be given. These types of tourism include batik tour packages, in which visitors are introduced to and taught about batik while practicing it. as well as enjoying the natural beauty of the Telaga Biru beach, visiting the legacy of the Sarimuna Boat, traditional Madura games, Madura cuisine, and sharing a night of intimacy with residents by grilling fish together and staying in lodging with the Tanean Lanjhang concept. The several types of tourism that are available will be positively associated with opportunities for the town to increase revenue from both sales and services.

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As a result, it is believed that an increase in revenue will improve the community’s welfare and independence. The following are the development strategies: the first is community capacity building through counseling and Community Based Training (CBT). The second step is to take stock of your human resources. Third, village-level institutionalization of tourism village administration. Fourth, connecting and bridging activities with tourism agencies and investors in Bangkalan. Fifth, collaborations with Madura’s travel agencies. Sixth, branding and promotion via social media and the local tourism website on the internet. The community’s and government’s roles are balanced in accordance with their respective capacities. With its policies, the government is supposed to raise public awareness of their potential and provide resources for capacity development. Instead of just delegating, directing, and enabling, this will enable empowering qualities. The government must commit to using village money to promote rural tourism growth.

Involvement of academics in planning and implementation. Branding Madura is beneficial for promoting a favorable image of Madura. which has previously been associated with negative connotations, particularly in relation to security. This can be accomplished by enlisting the help of educational institutions to assign Madurese students or college students to share positive experiences and positive aspects of Madura on social media. The scope of this study is limited to the analysis of tourist development methods based on case studies from diverse places. Tourist development in Madura,has stalled due to a number of obstacles, including the unfavorable image of Madura security, the ego of sectoral stakeholders, and a lack of public knowledge. Further research on the issue of using locality to improve security, research on facilitating synergies among Madura’s local governments. the use of online media to project a positive image of Madura, and action research to implement strategic plans for tourism development in Madura are all hoped for.

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